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PUERTO RICO
H.R. 870
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[/vc_column][/vc_row][vc_row no_margin=”true” class=”no-padding”][vc_column width=”1/3″]Situation
Puerto Rico is faced with a $72 billion debt. In 2015, Navigators was retained by the Puerto Rico Fiscal Stability Coalition to reframe the perception of H.R. 870 – the Puerto Rico Chapter 9 Uniformity Act of 2015 – and gain conservative support for the bill.
[/vc_column][vc_column width=”1/3″]Strategy
When Congressman Pierluisi first introduced H.R. 870 on the House floor, conservatives attacked the bill as a bailout for Puerto Rico. To reframe conservative perception of the bill and bolster federal lobbying, Navigators implemented a bi-lingual multimedia campaign that included Spanish and English versions of a clean, informational website, whiteboard videos, print ads, earned media, and a microtargeted digital media campaign designed to influence key lawmakers’ and thought leaders’ perception of the issue.
[/vc_column][vc_column width=”1/3″]Outcome
Navigators has successfully re-framed the discussion surrounding the Puerto Rico Chapter 9 Uniformity Act of 2015 and garnered conservative support for the bill by positioning it as the free market solution to Puerto Rico’s debt crisis.
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