[vc_row no_margin=”true” class=”no-padding”][vc_column width=”1/2″][image src=”131″ style=”width:150px; margin-top: 10%”][vc_raw_html el_class=”case-icons”]

JTNDcCUzRSUzQ2klMjBjbGFzcyUzRCUyN2ZhJTIwZmEtbGlzdCUyNyUyMGRhdGEteC1pY29uJTNEJTI3JTI2JTIzeGYwM2ElM0IlMjclMjB0aXRsZSUzRCUyN0lTU1VFJTIwQURWRVJUSVNJTkclMjclM0UlM0MlMkZpJTNFJTNDJTJGcCUzRQ==

[/vc_raw_html][custom_headline style=”font-weight:300; margin: 10px;” class=”h-res”]

Coalition for a Democratic Workplace

[/custom_headline][responsive_text compression=”0.8″ selector=”.h-res” min_size=”36″ max_size=”48″][/vc_column][vc_column width=”1/2″][image src=”107″ style=”width:450px; margin-top: 15%;”][/vc_column][/vc_row][vc_row no_margin=”true” class=”no-padding”][vc_column width=”1/3″][text_output]

Situation

Navigators was retained by Coalition for a Democratic Workplace (CDW) to defeat card check. With heavy union support, Democrats had just taken control of Congress, and union confidence was high that the so-called Employee Free Choice Act (card check) would pass through Congress. Navigators’s initial situational audit concluded several sobering facts: 1) We would be significantly outspent; 2) We would be significantly out-maneuvered on the grassroots level; and 3) The unions had the votes needed to win.[/text_output][/vc_column][vc_column width=”1/3″][text_output]

Strategy

Navigators developed, researched and executed a political campaign-style effort on behalf of CDW. The campaign identified key target audiences, developed and researched the most effective messages, provided offensive and defensive tools, and was results-driven with quantifiable metrics for success. Navigators employed three steps in its strategy to defeat card check. First, Navigators changed the “face” of the campaign, making it a fight between union bosses and workers, and branded the private ballot as the symbol of the campaign. Second, Navigators commissioned a poll to determine the correct message the campaign should adopt. Finally, Navigators executed the campaign with print, television and radio ads, and an all-inclusive website promoting the message of the campaign and serving as a one-stop shop of information.[/text_output][/vc_column][vc_column width=”1/3″][text_output]

Outcome

Unions lost control of the message fight. They wanted the fight to be a debate about the merits of joining a union. Navigators made it a fight about secret ballots and work privacy. Card check died in the Senate when the unions failed to secure the 60 votes needed for passage.[/text_output][/vc_column][/vc_row]